Stage 01

Fear of Failure

Before the business or its bank account exists, the doubt does. This is the stage where most founders quietly talk themselves out of starting, with most entrepreneurs reporting a lack of support and a fear that failing in public will be scarier than not trying at all. Given the regularity of this perspective, it must be emphasised that this is not a personal failing but a systemic problem. Therefore, the provided resources offer support in dealing with these problems by offering mental health and mentorship help, helping Queer entrepreneurs start their businesses as successfully as possible from the beginning.

A member business at a Pride market, Edmonton

What gets in the way

You talk yourself out of it

The idea gets denied before anyone else can deny it.

You don't see yourself in it

he picture of "an entrepreneur" rarely looks like us.

It doesn't feel like a real business

Wanting to serve community, and being told that isn't a model.

What founders said

“

I kept calling it a hobby for two years so nobody could tell me it had failed.

— Listening session participant, Edmonton

Ask yourself

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  1. What would you try if you knew nobody would ask you to justify it?

  2. Whose opinion are you actually worried about?

  3. What's the smallest version of this you could test in a month?

From other founders

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